Privacy & Security

Last updated February 24, 2026

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Safeguarding Your Personal Privacy

Adam & Eve takes your personal privacy extremely seriously. Our company was founded to help protect your privacy, and we’ve gone to court on multiple occasions to defend that right.

We take extra care to safeguard your privacy from the second you land on our homepage to the moment your order arrives at your front door. Here’s just a few of our special measures:

Strong Computer Defenses

Adam & Eve utilizes commercially reasonable, companywide standards for maintaining the privacy and safety of your personal and billing information. While no organization that operates on the internet can ever offer a guarantee of complete security, our safeguards include multi-layered firewalls and virus scans, secured servers, and industry standard computer encryption.

Anonymous Shipping

All Adam & Eve products are shipped as anonymously as possible. Depending on your order, you might receive a plain brown box or white bubble mailing envelope. Because Adam & Eve is a very recognized name, we do not use a company name return address label to protect your privacy.

Discreet Billing

Our efforts to ensure your privacy even extends to your credit card statement. Our name will never appear in your billing statement. Instead, your order will be listed simply as “Adam Mail.”

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Adam & Eve’s Privacy Policy

PHE, Inc. is the owner of Adam & Eve. PHE, Inc. (“PHE,” “Adam & Eve,” “AdamEve.com,” “we,” “us,” or “our”) fully understands the need to protect your Personally Identifiable Information (“PII,” as further defined below) and has developed this Privacy Policy (“Policy”) to safeguard your data in accordance with relevant regulations and laws.

This Policy describes how we gather and process your PII throughout our website, located at www.adameve.com (the “Site”). It provides you (a “user, as well as “you,” “your,” and similar terms) with the necessary information regarding your rights and our obligations. It also explains how, why, and when we process your personal data.

By using the Site or obtaining any product or service through this Site, you agree to the limited collection and use of information as outlined in this Policy. If you do not agree to this Policy, please do not use the Site.

Emails from AdamEve.com or its business partners, and the Site itself, may contain links to other Internet websites, including sites that may or may not be owned or operated by AdamEve.com or PHE. Unless otherwise explicitly stated, we are not responsible for the privacy practices or the content of such websites, including their use of any information (such as Internet Protocol (“IP”) address, browser type, unique user ID, or operating system) collected when email recipients or Site visitors click through links to those sites. If you visit such websites, we encourage you to become familiar with the privacy practices of the sites to ensure a safe browsing experience. Emails also may contain html, scripting, analytics, pixels and cookies (further described below) that may transmit PII to our third-party service providers, partners, advertisers and others for purposes of adjusting what advertising you will receive.

We may from time to time update this Policy to reflect changing technology and other factors. We will notify you of changes to the Policy by posting the updated Policy on this page. We ask that you bookmark and periodically review this page to ensure that you remain familiar with the most current version of the Policy.

THE INFORMATION WE COLLECT AND USE FROM YOU

I. Information that you provide to us directly:

We collect PII that you may provide to us through your use of our Site, ordering and purchasing our products, and calling us for information or support through our Website Chat, via email, or otherwise. In so doing, we may gather information such as, but not limited to: first and last name, shipping address, billing address, email address(es), phone number(s), and payment card information.

AdamEve.com also collects PII as needed to provide you with requested services and to process your orders, prevent fraud, and ship your product to you. This information is provided directly by you, such as when you complete the account sign-up form, order form, or email marketing opt-in form and/or when you provide information over the telephone. This information is not part of website analytics and is not disclosed to our website analytics third-party providers. The PII you provide may include the following information, which we use as indicated below:

• Name — used for order fulfillment and marketing
• Mailing, Shipping and Billing Addresses — used for order fulfillment and marketing
• Email Address — used for order status communication and marketing
• Telephone Number(s) — used for order status communication and marketing
• Credit Card or Debit Card Number — used for payment for orders

II. Information collected automatically through the use of our Site:

Analytics, Cookies, and Pixels

Our Site utilizes various tracking technologies such as analytics tools, cookies, and pixels to enhance your experience, analyze site performance, and improve the effectiveness of our services. The information gathered with these technologies includes data that in some jurisdictions could be considered PII or sensitive personal information, as well as anonymized non-PII. These technologies work together to collect, process, and sometimes disclose information about your online activities. All such information is collected in real time as one accesses and navigates all areas of our Site and is transmitted in real time to our third-party aggregators, advertisers and analytics providers.

Below is a detailed explanation of each technology and how they function in compliance with laws such as the California Consumer Privacy Act (“CCPA”), Virginia Consumer Data Protection Act (“VCDPA”), Colorado Privacy Act (“CPA”), and other applicable U.S. privacy laws.

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Analytics

What are Analytics?

Analytics tools, such as Google Analytics, are software that collects and processes data about how visitors interact with our Site. These tools track metrics like page views, bounce rates, time spent on pages, and other interactions to help us understand and improve the Site’s performance.

How Analytics Work

Analytics software uses tracking codes embedded within our Site to gather information about your browsing behavior, including the pages you visit, the time and date of your visit, your IP address, browser type, and device identifiers. Analytics tools may process this data in combination with other information, such as unique IDs stored in cookies, to deliver more detailed insights.

Information We May Collect

Depending on how you interact with our website, we may collect some or all of the following information:

• Website usage statistics (pages visited, time on site)
• IP address and geolocation data
• Hashed email address
• Browser type and device information
• Referring website or source of visit
• Sensitive personal information (as further defined below).

How Analytics May Disclose Data

The data collected by analytics tools may be disclosed to our third-party service providers or advertising partners. Under some privacy laws, this disclosure could be considered a “sale” of your personal information, especially when combined with data collected through cookies or pixels.

Website Analytics Session Replay

Our Site uses website session replay analytics software that automatically collects information on how you interact with our Site to help us improve the Site by fixing broken links or providing better access to the information you are seeking. Our analytics software collects information such as what pages you visit, links clicked, referring URL, browser and operating system of your device, cookie information, mouse movements as well as text that you enter into forms on our Site - even if you subsequently delete the information typed into a form and do not submit such information. Such information enables us to replay how you interacted with our Site. For the avoidance of doubt, this software does not track anything on your computer – it only tracks signals that your computer sends to our Site when you interact with it. We use various vendors to collect this analytics data, and these types of information are disclosed to them for the purpose of providing their analytics services to us. Your information is not transmitted to such vendors for any other purpose.

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Cookies

What are Cookies?

Cookies are small text files stored on your device by your web browser when you visit our Site. They help remember your preferences, enable core site functionality, and track your browsing behavior.

How Cookies Work

Cookies can be either session-based (lasting only while your browser is open) or persistent (remaining on your device after you close your browser). They store data like login credentials, user preferences, and tracking identifiers, which can be accessed by our Site or third parties to enhance your experience or deliver targeted advertising.

Information Collected

• Unique user identifiers
• Login information and user preferences
• Browsing history on our site
• Interaction with advertisements

How Cookies May Share Data

Cookies work in conjunction with analytics tools and pixels to store and transfer personal information like user IDs and browsing behavior. This information can be shared with third-party partners to deliver personalized ads or analyze user behavior. As defined by certain privacy laws, this data sharing may qualify as a "sale" of your personal information.

How to Control the Use and Sharing of Cookies

When you visit our Site for the first time, or any time after you clear all of your cookies, depending on your geographic location, you may have the ability to adjust what categories of cookies our Site will enable and provide when you navigate our Site.

There are also many free browsers available for your use that have built-in capabilities to block and control cookies, regardless of a website’s usage of cookies.

Categories of Cookies

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called “first-party cookies.”

We also use “third-party cookies” – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site will not then work. These cookies do not store any user PII.

Functional Cookies

These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all these services may not function properly. We may use functional cookies to collect information about how you use the Site and provide this data to our third-party partners for marketing or advertising purposes. Such information may include the fact that you have added items to your shopping cart on our Site (though information about the specific items added to your cart will not be disclosed). Our third-party partners may use the information collected through functional cookies to contact you directly by email, if you have previously opted into those services with a specific third party. You may opt out of receiving these emails by changing your preferences directly with the third-party provider, or by not allowing our site to collect functional cookies.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site as well as the accuracy and performance of our advertising and marketing campaigns. They help us to know which pages are the most and least popular and see how visitors move around the Site. All the information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site and will not be able to monitor the Site’s performance.

Targeting Cookies

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store PII directly but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

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Pixels

What are Pixels?

Pixels, also known as tracking pixels or web beacons, are tiny, invisible images embedded within web pages or emails that track your actions and behavior. They provide valuable insights into the effectiveness of marketing campaigns and track conversions.

How Pixels Work

Pixels activate when you load a web page or open an email, sending information about your activity (such as pages visited, time spent on the site, or interactions with content) back to the server. Pixels often work in conjunction with cookies to transfer more detailed information, such as unique user identifiers, to analytics platforms or advertising networks.

Information Collected

• IP address and geolocation data
• User activity on our site (e.g., clicks, scrolls)
• Time and date of website visit
• Information from cookies (e.g., unique user IDs)
• Sensitive personal information (as further defined below).

How Pixels May Provide Data

Pixels often provide information to third-party service providers to measure the effectiveness of advertising campaigns or improve the targeting of ads. This may involve personal identifiers stored in cookies or analytics tools, which could be considered a "sale" of personal information under applicable data privacy laws.

Depending on the service provider or third party that hosts the pixel, you may already have an established account and relationship with that third-party provider, such as Facebook. Because of that, your unique user ID with that third-party provider may be shared with that provider along with the pixel data from our Site.

Pixels also assist us in assessing the accuracy and performance of our advertising and marketing campaigns.

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Other Web Tracking Technologies

We may also use other web tracking technologies for the purposes described in this Policy, including but not limited to tags and similar scripts. Additionally, we may use software development kits (“SDKs”) and other developer tools, licensed from third-party providers, for purposes of improving the functionality of our services.

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Minors

We do not knowingly sell to, advertise to, communicate with, or otherwise obtain personal information from persons under 18 years of age.

Further, our website is not directed toward persons under the age of 18. We will delete any PII collected that we later determine to be from a user younger than the age of 18. If you are a parent or guardian of a child under the age of 18 and believe your child has provided us with PII, please contact us at:

Customer Service
PO Box 8200
Hillsborough, NC 27278
Attention: Privacy

Data Disclosure and Control

We may disclose the information collected through analytics, cookies, pixels, and other web tracking technologies with third-party partners, such as advertisers or analytics platforms, for purposes such as improving the performance of our Site or delivering targeted ads.

Your Control Over Data Collection

You have the right to control the types of information collected through these technologies by adjusting your preferences in our cookie banner or by adjusting the settings within your browser. You can choose to opt out of certain cookies or limit data sharing for advertising purposes. By refusing or disabling certain cookies, you may still access our Site but some content may not load or work as expected.

Special Category Data and Sensitive Personal Information

Owing to the products that we offer, PHE sometimes needs to process PII about you that in some jurisdictions may be considered “sensitive personal information” (also defined as “special category data,” as those terms are defined in applicable law). This may include information regarding your specific product and category of product interests among our sexual wellness merchandise. Such information may be transmitted to our third-party providers, service providers, contractors and partners as a result of our website analytics.

HOW WE USE YOUR DATA

PHE takes your privacy very seriously and will only use your data for the purpose(s) specified in this Policy. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.

AdamEve.com uses certain information that is collected automatically through your use of the Site, such as your IP address and information regarding the pages that you visit on our Site, to help diagnose problems with our servers and to administer our Site and improve Site-related services and features. Your IP address and other information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design and layout of the Site.

We also might provide aggregated statistical data and both PII and non-PII to our current and potential business partners and with our service providers to help them provide similar services.

AdamEve.com sometimes administers online surveys in connection with the Site in which we ask you for demographic information and opinions. We do not ask you for PII as part of any survey. We use any collected survey data on an aggregated basis to better understand the needs of all of our customers.

AdamEve.com uses PII collected from you to complete transactions initiated by you, particularly the sale and delivery of products and services. Your PII is also used to get in touch with you when necessary to provide updates about your order and answer any questions you might have. We also use PII to further develop our marketing efforts to send you ads that are most relevant to your interests.

We may also use PII to contact you to make sure you are satisfied with our goods and services or to find out how we can serve you better. Further, we may use PII to conduct in-depth marketing research regarding our customers and potential customers. Your decision to participate in any survey or questionnaire about this is completely voluntary.

Financial Information

When you order and purchase our products through our Site, our payment card service providers process your payments, and PHE does not process, receive or store your payment card information.

If you order your products through the mail, PHE may directly collect and process your payment card information, including credit/debit card numbers, credit card expiration dates, and the name and billing address associated with your payment card. This information is stored securely, used for processing, and then securely destroyed after thirty (30) days. This payment card information is used solely to process your payments for our products and services. We use commercially reasonable efforts to keep your information secure from theft or fraud.

AdamEve.com also may use your PII to "pre-populate" forms that are used by the Site to facilitate transactions with us and save you from entering every data field on the checkout page.

AdamEve.com may send you periodic announcements regarding your order, status updates, service changes concerning the Site and other administrative matters. You may also, from time to time, receive information from us regarding new features, new products and services, and special offers we think you'll find valuable. If you'd like to opt out of receiving promotional communications from us, please follow the procedure outlined in the “Opting Out” section below.

In addition, there are some special instances when we might use or disclose PII for other purposes:

Service Providers

As described in this Policy, we work with third parties who provide services, including but not limited to website hosting, order processing and fulfillment, age verification, credit card clearance, e-commerce affiliation, data analysis, website analytics, emailing, chat functionality, marketing, targeting, and other services. Some of these third parties may be given access to some or all of the information that you provide to us and may use cookies or other tracking technologies in connection with providing their services.

To the extent that we provide your PII to such third parties, we restrict their ability to use such information for their own marketing purposes. Keep in mind that, while we encourage all third parties involved in helping us run our business to adhere to our policies regarding the privacy of our users and to handle PII in a responsible manner, we cannot and do not assume any responsibility for any actions or omissions of third parties, including the manner in which they use information received either from AdamEve.com or independently.

Related Companies

We may provide personal information we collect about you to related companies for purposes consistent with this Policy for marketing and advertising purposes.

As Required By Law

Subject to applicable law, we reserve the right to release information concerning any Site visitor or user where such visitor or user is believed to be in violation of his or her obligations to us, is partaking (or is suspected of partaking) in any illegal activity, in response to civil subpoenas, court orders and/or discovery requests, to protect the interests of AdamEve.com, our customers, or others, and as otherwise permitted or required by law as regards to these special cases.

Business Transitions

We reserve the right to disclose and transfer all user information: (a) to a subsequent owner, co-owner, or operator of the Site and our services; or (b) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets, or other corporate change, including during the course of any due diligence process.

Consequences of Not Providing Your Data

You are not obligated to provide your personal information to PHE. However, when initiating a transaction, certain personal information is required for us to provide you with our services and deliver your products. We will not be able to offer some or all of our services without it. Should you choose to provide us your personal information for transactional purposes, you may choose not to provide it for other purposes; PHE will still provide you with the services you request even if you do not consent to other kinds of processing.

How Long We Keep Your Data

PHE only ever retains PII for as long as is necessary to serve the purposes described in this Policy. We will also retain and use your PII for as long as necessary to comply with legal, regulatory, accounting or reporting obligations, to resolve disputes, and to enforce our agreements.

Where you have consented to us using your PII for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.

Opting Out

At any time, you can adjust how AdamEve.com markets to you or even opt out of marketing communications completely. To adjust your mailing preferences, simply log into your account and go to the Email Preferences section. Then, select if you want to receive emails and how often you would like to receive them. Please note that even if you opt out of certain communications as described in this section, you will still receive emails regarding your orders whenever you make a purchase on our Site.

If you are unable to access your account for any reason, you can still opt out of emails from AdamEve.com as well as mailings from third-party marketers by using this link: Contact Us or mailing your written opt-out requests to this address:

Customer Service
PO Box 8200
Hillsborough, NC 27278
Attention: Privacy

Please allow up to two weeks for your request to be processed. You may also review additional opt-out options at www.aboutads.info/choices or www.networkadvertising.org.

MISCELLANEOUS

Making Sure Your Order is Secure

Adam & Eve makes every possible effort to protect your credit card information and PII by following some of the strictest security standards in the industry to prevent hacking. All communication to the website is upgraded to be encrypted using current encryption protocols. This works by creating a secure link between your computer and ours so only Adam & Eve can decode your personal information. Look for https or the lock icon in your browser’s address bar.

We follow the Payment Card Industry Data Security Standards (PCI-DSS) when handling customer’s credit card data and work hard to protect you and your information from unauthorized access, alteration, disclosure, or destruction. We have several layers of security measures in place, including, but not limited to:

• Encryption for data both at rest and during transmission
• Robust access controls
• Multi-layered defenses
• Vulnerability management, intrusion detection, monitoring, and continuous testing
• A mature InfoSec policy

As an extra level of security, Adam & Eve employs outside companies to regularly test our site and examine our security policies to make sure we’re doing all we can to protect your personal information. Unfortunately, no system can be guaranteed to be 100% secure. You provide all such information at your own risk, but please remember that these risks can be minimized by using responsible browsing habits such as the use of anti-virus software and similar protection measures.

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Risk-free Shopping Guarantee

In the unlikely event of someone stealing your credit card number, Adam & Eve wants to make sure you’re not the one paying the price. Under the Fair Credit Billing Act, your bank cannot hold you responsible for more than $50.00 of fraudulent charges. If your bank does try to bill you for the unauthorized charges, then we’ll cover it ourselves – up to the $50.00 limit. To qualify for this safeguard, you must contact us and show that the unauthorized use of your credit card resulted through no fault of your own from making a purchase at Adameve.com on our secure server.

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Copyright Infringement

In accordance with the Digital Millennium Copyright Act ("DMCA"), Adam & Eve has designated an agent to receive notification of alleged copyright infringement occurring on Adameve.com sites:

Adam & Eve
DMCA Notification Agent
302 Meadowlands Drive
Hillsborough, NC 27278
Phone: 1-919-644-8100
E-mail: copyrightagent@adameve.com

Contents of Notice

The DMCA requires that all notices of alleged copyright infringement be in writing. For Adam & Eve to act on your notice, you must be authorized to enforce the copyrights that you allege have been infringed. When informing Adam & Eve of an alleged copyright infringement, you should:

• Identify the copyrighted work that allegedly has been infringed. If multiple copyrighted works on a single Adam & Eve Service are involved, please provide a representative list of such works.
• Describe the material that is claimed to be infringing and provide sufficient information to permit Adam & Eve to locate that material.
• Provide your contact information, including an address, telephone number, and, if available, an e-mail address.
• Certify or include a statement that you have a good-faith belief that the use of the copyright-protected material in the manner complained of is not authorized by the copyright owner, the owner’s agent, or law.
• Certify that the information that you have provided Adam & Eve is accurate. You should attest under penalty of perjury that you are authorized to enforce the copyrights that you allege have been infringed.
• Include your physical or electronic signature.

Adam & Eve may not be able to act on your complaint promptly or at all if you do not provide this information.

Lodging A Question or Complaint

PHE only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however, you have a question about this Policy, the data collection and usage practices of this Site or your dealings with this site, you can click this link: Contact Us or mail us at:

Customer Service
PO Box 8200
Hillsborough, NC 27278
Attention: Privacy

If you wish to report a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you contact the supervisory authority by mail at:

PHE, Inc.
GDPR
302 Meadowlands Dr
Hillsborough, NC 27278
Attention: Privacy

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CALIFORNIA RESIDENT PRIVACY NOTICE

California residents have certain rights regarding our collection and use of personal information under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”) . Please note that the CCPA Privacy Notice controls as to California residents in the event of any conflict between the CCPA Privacy Notice and any other provision of this Policy.

This California Resident Privacy Notice supplements our Policy, and it uses terms that have the meaning assigned to them within the CCPA.

We may collect, and may have collected, the categories listed in this privacy notice above during the 12-month period prior to the last updated date of this California Privacy Notice.

We may have also collected certain protected classifications of information under California or federal law, including, but not limited to sex, gender, gender identity, gender expression, sexual orientation, and geolocation.

We may use and may have used the above personal information for the purposes described in this policy in the 12-month period prior to the last updated date of this California Privacy Notice.

We may share your personal information and sensitive personal information with certain third parties and affiliates via automated technologies within our website and advertising material that may be considered a “sale” or “sharing” under California law. You have a right to opt out of these disclosures by following the instructions in the “Exercising Your Rights” section below.

We may sell or share personal information listed above in this Privacy Notice, as those terms are defined in the CCPA, for cross-context behavioral advertising purposes and may have sold such data during the 12-month period prior to the last updated date of this California Privacy Notice.

The CCPA provides California residents with certain rights with respect to their personal or sensitive personal data that PHE, Inc. collects or has collected.

California residents have the following rights:

• Right to Delete: You have the right to request that we delete some or all PII that pertains to you. We reserve the right to carry out such a request in a manner that complies with all applicable laws, such as laws concerning record retention. Note that fulfilling this request requires us to delete PII in our possession, but that this right does not extend to PII that has already been lawfully disclosed in accordance with this Policy.
• Right to Know: You have the right to request, twice within a 12-month period, information about the following:
  • the categories and specific pieces of personal information we have collected about you;
  • the categories of sources from which we have collected your personal information;
  • the business or commercial purpose for collecting or selling your personal information;
  • the categories of personal information we have sold about you; and
  • the categories of third parties with whom we have shared, disclosed for a business purpose, or sold your personal information, and which categories of personal information we have sold to which categories of third parties.
• Right to Opt Out of Sale or Sharing: You have a right to direct us not to sell or share your personal information with third parties.
• Right to Correct: You have the right to correct any inaccurate personal information we possess about you.

We will not discriminate against you for exercising their rights under the CCPA.

Exercising Your Rights

Requests for Information

If you are a California resident, you may exercise the rights listed above. Upon receiving a request from you, we will take reasonable steps to verify your identity. We will respond to a verified request from you by: (a) providing the requested information; or (b) explaining to you why the Act does not require us to provide the requested information or perform the requested deletion or correction. You may exercise your right to opt out of the sale or sharing of personal information by using our cookie banner to limit the information collected by third parties, by adjusting your browser settings to block the use of third-party scripts, cookies, pixels, and other tracking technologies, or by contacting us using the contact information below.

We will respond to requests for information within 45 days. If a response requires additional time, we will notify you of the basis for the delay and may extend our response period up to an additional 90 days. If the Act requires us to provide the information requested to you, we will provide the information covering the 12 months preceding the request, free of charge, and in a readily useable portable format. We have no obligation to provide personal information to you more than twice in a 12-month period. If a request or series of requests are manifestly unfounded or excessive, we may charge a reasonable fee for processing the request(s), or may refuse to process the request(s).

To exercise these rights, please contact us at:

Customer Service
PO Box 8200
Hillsborough, NC 27278
Attention: Privacy

Additionally, you may contact us toll-free at: 1888-888-1900.

Personal Information We Have Collected, Sold, or Disclosed

In the preceding 12 months, we have collected the following categories of personal information about California residents in addition to the categories listed in this Policy above:

• Name
• Date of Birth
• Postal address
• Billing address
• Shipping address
• Credit or debit card information
• E-mail address
• Telephone number(s)
• Records of products/services purchased
• Internet Protocol address and geolocation data
• Analytics regarding interaction with our Site
• Device information (e.g. device model, operating system, device date/time, unique device identifiers, network information) and
• Sensitive Personal Information (e.g. your specific product and category of products interests among our sexual wellness merchandise)

In the preceding 12 months, we have provided to third parties, for a business purpose, the following categories of personal information about California users:

• Identifiers: such as your name, Internet Protocol address, email address, device information, unique login IDs, and similar identifiers.
• Payment information: some personal information included in this category, such as your billing address, may overlap with other categories.
• Internet or other electronic network activity information: such as browsing history, search history, or information on interaction with a website or advertisement.
• Geolocation data. In some cases, we may collect information regarding your physical location to provide you location-related services.
• Inferences drawn from any of the above information. According to California law, personal information does not include (i) publicly available information from government records or (ii) de-identified or aggregated consumer information.
• Sensitive Personal Information (e.g. your specific product and category of products interests among our sexual wellness merchandise)

California Shine the Light

If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have provided to third parties for the third parties’ direct marketing purposes during the preceding calendar year. To request a notice, please submit your request to:

PHE, Inc.
PO Box 8200
Hillsborough, NC 27278
Attention: Shine the Light.

Please allow 30 days for a response.

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State Privacy Notice for residents of Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Montana, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and various other states that may have applicable data privacy laws.

We collect the categories of personal data, sensitive personal information, and special categories of personal data listed above in this Privacy Notice.

We may process all of the above-cited personal data, disclose it, and under certain state law definitions, our disclosure could be considered a “sale” of personal data.

We collect personal data and provide it to our social media, advertising, advertising networks and data analytics business vendors, affiliates and related businesses for purposes of targeted advertising and general marketing.

You may have certain rights under your state law to request the following:

• Right to access: You may have the right to request a copy of all personal data that we have collected, stored and processed.
• Right to delete: You may have a right to request that we delete your personal information in accordance with applicable state law.
• Right to correct: You may have a right to correct any inaccurate personal information that we possess about you.
• Right to opt out of processing of the sharing and selling of your personal data for purposes of targeted and behavioral advertising.

To exercise any of the above rights that you may have under your state laws, please contact us at the following:

Customer Service
PO Box 8200
Hillsborough, NC 27278
Attention: Privacy

Additionally, you may contact us toll-free at: 1888-888-1900.

We are obligated to verify any requests you make regarding your personal information to ensure that we are following state law, protecting your personal interests, and protecting PHE, Inc’s interests. You may be asked to provide certain categories of information for us to perform this validation, and we will attempt to not collect any personal data categories beyond what we have already collected from you to verify that you are the person you are purporting to be to exercise the above rights.

Depending on your state’s privacy laws, you may be entitled to make these requests through an authorized agent. We will verify the authority of that authorized agent to protect your interests.

We may deny certain requests, pursuant to applicable state law, in part or in full in certain situations depending on the individual circumstances. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.

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UK Data Protection Act

We have appointed DPR Group as our UK representative under the UK Data Protection Act 2018, as amended.

If you are based in the UK, you may contact our UK Representative using the following details:

Sending an email to datarequest@datarep.com, quoting “PHE, Inc.” in the subject line, or

Mailing Inquiries:

DataRep
BPM 335368
107-111 Fleet Street
EC4A 2AB
London, United Kingdom

Note that the EU General Data Protection Regulation provisions set forth below in this Policy also apply to our UK based customers.

EU General Data Protection Regulation

This section of the Privacy Policy applies if you are a customer in the European Union (“EU”). For these purposes, reference to the EU also includes the European Economic Area countries of Iceland, Liechtenstein and Norway and, to the extent applicable, Switzerland. To the extent that provisions in this section contradict other provisions of this Policy, the provisions in this Section prevail for EU residents.

In compliance with the EU General Data Protection Regulation (“GDPR”), PHE has appointed DPR Group as their Data Protection Representative in the EU so that you can contact them directly in your home country. DPR Group has locations in each of the 28 EU countries, so that PHE’s customers in the EU can always raise the questions they want with them.

If you are based in the EU and want to raise a question with us or otherwise exercise your rights in respect of your personal data, you may do so using one of these three methods:

• contacting us on our online webform at https://www.datarep.com/adameve?dpr
• sending an email to DPR Group at datarequest@datarep.com quoting “PHE, Inc.” in the subject line
• mailing your inquiry to DPR Group at the most convenient of the addresses listed in the table below.

Transfers Outside the EU

PHE, Inc. is located in the United States. As such, all data is stored and processed in the US. Personal data in the European Union is protected by the General Data Protection Regulation (GDPR). If you are a resident of the European Union and have a complaint about our use or processing of your Personal Information, you have a right to lodge a complaint with a national Data Protection Authority. Each European Union member nation has established its own Data Protection Authority; you can find out about the Data Protection Authority in your country here: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

If you are not based in the EU, please contact us directly for faster service using our Contact Form or emailing us at gdpr@pheinc.com.

PLEASE NOTE: when mailing inquiries, it is ESSENTIAL that you mark your letters for ‘DPR Group’. Please refer clearly to PHE, Inc. in your correspondence. On receiving your correspondence, PHE may request evidence of your identity to ensure your personal data and information connected with it are not provided to anyone other than you. If you have any concerns over how DPR Group will handle the personal data we will require to undertake our services, please refer to our privacy notice at https://www.dpr.eu.com/legal-privacy.

Country	Address
Austria	DataRep, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria
Belgium	DataRep, Rue des Colonies 11, Brussels, 1000
Bulgaria	DataRep, 132 Mimi Balkanska Str., Sofia, 1540, Bulgaria
Croatia	DataRep, Ground & 9th Floor, Hoto Tower, Savska cesta 32, Zagreb, 10000, Croatia
Cyprus	DataRep, Victory House, 205 Archbishop Makarios Avenue, Limassol, 3030, Cyprus
Czech Republic	DataRep, Platan Office, 28. Ríjna 205/45, Floor 3&4, Ostrava, 70200, Czech Republic
Denmark	DataRep, Lautruphøj 1-3, Ballerup, 2750, Denmark
Estonia	DataRep, 2nd Floor, Tornimae 5, Tallinn, 10145, Estonia
Finland	DataRep, Luna House, 5.krs, Mannerheimintie 12 B, Helsinki, 00100, Finland
France	DataRep, 72 rue de Lessard, Rouen, 76100, France
Germany	DataRep, 3rd and 4th floor, Altmarkt 10 B/D, Dresden, 01067, Germany
Greece	DataRep, Ippodamias Sq. 8, 4th floor, Piraeus, Attica, Greece
Hungary	DataRep, Kálmán Imre utca 1, Budapest, 1054, Hungary
Ireland	DataRep, Phoenix House, Monahan Road, Cork, T12 H1XY, Republic of Ireland
Italy	DataRep, Viale Giorgio Ribotta 11, Piano 1, Rome, Lazio, 00144, Italy
Latvia	DataRep, 4th & 5th floors, 14 Terbatas Street, Riga, LV-1011, Latvia
Lithuania	DataRep, 44A Gedimino Avenue, 01110 Vilnius, Lithuania
Luxembourg	DataRep, BPM 335368, Banzelt 4 A, 6921, Roodt-sur-Syre, Luxembourg
Malta	DataRep, Tower Business Centre, 2nd floor, Tower Street, Swatar, BKR4013, Malta
Netherlands	DataRep, Cuserstraat 93, Floor 2 and 3, Amsterdam, 1081 CN, Netherlands
Poland	DataRep, Budynek Fronton ul Kamienna 21, Krakow, 31-403, Poland
Portugal	DataRep, Torre de Monsanto, Rua Afonso Praça 30, 7th floor, Algès, Lisbon, 1495-061, Portugal
Romania	DataRep, 15 Piata Charles do Gaulle, nr. 1-T, Bucharest, Sectorul 1 011857, Romania
Slovakia	DataRep, Apollo Business Centre II, Block E / 9th floor, 4D Prievozska, Bratislava, 821 09, Slovakia
Slovenia	DataRep, Trg. Republike 3, Floor 3, Ljubljana, 1000, Slovenia
Spain	DataRep, Calle de Manzanares 4, Madrid, 28005, Spain
Sweden	DataRep, S:t Johannesgatan 2, 4th floor, Malmo, SE - 211 46, Sweden

If you are a resident of the UK or a member state of the European Union or Switzerland, and wish to report a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you may contact the supervisory authority by mail at:

PHE, Inc.
GDPR
302 Meadowlands Dr
Hillsborough, NC 27278
Attention: Privacy